Inside the Craftsman catalog, the photos – primarily straight product shots – are considerably less exciting than the cover shot. The inside spread continues the drama with a three-panel gatefold selling heavy-hitter items, such as a professional table saw. ![]() “Even tools can be enticing with the use of dramatic photos,” noted one judge. The cover – a close-up of a reciprocating saw cutting through a metal pipe – certainly succeeds, while the provocative caption, “Heavy-duty professional saw packs 8 amps of demolition power,” gets readers into the book. Starting with its front cover, the Craftsman catalog works hard to make tools glamorous. The Silver Award-winning Craftsman Power and Hand Tools catalog from Sears Shop at Home sells all of the above – and much more. Wood- and metal-shop workers also need less sexy hand tools, such as screwdrivers, wrenches, and pliers. Serious craftsmen can never get enough of heavy-duty tools and equipment, such as band saws, hammer drills, pneumatic nailers, and stick welders.
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